Eternelle is a premium fashion e-commerce brand based in Sweden, offering timeless apparel and accessories for both men and women. The brand’s identity reflects elegance, quality, and minimalism, a modern blend of classic fashion and digital clarity. My mission was to bring this refined identity to life online and design an immersive shopping experience that feels as effortless as the brand itself.
An UI-UX Designer
London, UK
Eternelle
Vienna, Austria
.png)
I designed an e-commerce experience that put the products and the brand story front and center. With carefully balanced white space, bold typography, and full-bleed visuals, the interface elevates each item like it’s part of a curated fashion exhibition. The layout guides users seamlessly from landing to checkout, while maintaining a premium tone throughout.
